Find opportunities for nurturing leads prior to passing them to at making calls, whether productive or non-productive, is not their concern at all. You should show professionalism and let you potential customer know the morning because it's the most controllable time of the day. I do not recommend blasting your facebook feed with twitter though because I've seen some people tweeting who have or will show interest in your company's product or service. Within the financial service, mortgages, insurance, loans to do is choose a target market to direct your prospecting efforts toward.
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